Srinagar: Jammu and Kashmir is participating as a theme State in the upcoming Surajkund Mela through the Directorate of Handicrafts & Handloom Kashmir.
As per the official statement issued here, the Surajkund Mela has been a big hit with respect to the handicrafts exhibition and this year the United Kingdom is joining as a Partner Nation for the event. The Modalities for this upcoming event were discussed with the Surajkund Mela Authority and the Mela is scheduled to commence from 4th February, 2022. During the year 2020, this craft mela received a footfall of 13 lakh.
Participation in other exhibitions like HGH India 2021, ICE Delhi and Spring Fair, Gurgaon were also discussed and participation confirmed, in addition, Directorate of Handicrafts and Handloom Kashmir is also participating in DOMOTEX 2022, Hannover Germany.
The aim of such departmental interventions is to display and exhibit the handicrafts and handloom products of Jammu and Kashmir besides enabling the artisans to increase their market presence by bringing the exhibitors and visitors from all over the world to connect with them.
In addition to the above said scheduled events, the department will also hold exhibitions in the metropolitan cities like Delhi, Mumbai, Kolkata, Bangalore and Chennai. The objective of this exercise is to provide the marketing opportunities to the artisans and manufacturers to dispose their inventory which has piled up due to the COVID-19 pandemics.
In order to finalize the marketing opportunity for the artisans, a series of meetings were conducted by the Director Handicrafts and Handloom Kashmir with officials at Delhi. Exhibition space at Delhi Haat for the coming winter was booked with the Development Commissioner Handicrafts and Development Commissioner Handloom Delhi.