Secretary Tourism, Farooq Ahmad Shah today inaugurated Ladakh Festival at a scintillating function here.
Congratulating the audience, especially foreign as well as domestic tourists, for witnessing this mega cultural show, he hopped that the tourists would enjoy the grand celebrations during next seven days.
The Secretary tourism said that holding of Ladakh Festival in the month of September was initially aimed at stretching the tourist season here and now the objective is achieved with the presence of large number of tourists here.
He said this success story is being replicated in other parts of the State to boost tourism.
Terming J&K State as best tourist destination in the country, Shah said the people of all the three regions of the State have to play their role in promotion of tourism.
He said that Tourism department is focusing on creation of improved infrastructure in all the regions besides regulating the tourism trades.
The Deputy Commissioner, Leh Prasanna Ramaswamy also addressed the function.