Twitter on Tuesday said it is expanding premium video content in Asia Pacific with over 50 live stream and video highlights collaborations.
“Twitter today unveils over 50 premium video content collaborations, bringing hundreds of hours of live stream and video highlights programming, across sports, entertainment and news, to the platform,” Twitter said in a statement.
“Content is happening now at Twitter, and we have proven through the efficacy of the partnerships we have crafted, that content programming and distribution on Twitter is an essential part of any media company’s audience engagement and content monetisation strategies,” Kay Madati, Global VP of Content Partnerships, Twitter said in a statement.