Expanding its business reach, Aditya Birla Fashion and Retail Ltd.’s Van Heusen Innerwear and athleisure business launched its range in Srinagar at RK Sarovar Portico Hotel.
The distribution will be managed by Azad Enterprises already dealing with Pharmaceuticals and FMCG company distribution.
Puneet Malik (COO, Innerwear Business) and Dheeraj Chawla- National Sales Head- Innerwear Business launched the products in Srinagar.
In the occasion top dealers of the Kashmir Valley graced the occasion and had glimpse of fabulous products/range displayed. Company officials Saurabh Guru, Mohit Sharma, Harjot Singh and Gautam Panju (RSM) were present to officially start distribution with Fayaz Ahmed Azad, Director of Azad Enterprises.