To give a practical shape to promote adventure and snow tourism in Bhaderwah Valley, Bhadarwah Development Authority (BDA) in collaboration with Jammu Kashmir Tourism Department and Jawahar Institute of Mountaineering (JIM) is set to organise a week-long training workshop here from March 19.
To seek inputs and to give a final shape to the forthcoming training programme, a meeting was organized at BDA's Tourist Reception Center (TRC) Sarna on Thursday.
The meeting, in which Assistant Director Tourism Shazia Rehman, members from print and electronic media, officials and technocrats of BDA and JIM participated, was presided over by CEO BDA Rajinder Prasad Khajuria.
According to tourism players, Bhaderwah beside being a wonderful destination for leisure and summer tourism, has got ample scope for adventure and snow tourism as well and they have been demanding that snow sports and other adventure activities should be projected and promoted to attract tourists round the year.
"Bhaderwah can become a haven for adventure tourism and to tap this potential, we have decided to explore the possibilities to project snow and adventure sports in a practical way to attract tourists round the year," said CEO BDA Rajinder Prasad Khajuria.
"To achieve our goal, we are going to organise a week-long workshop from March 19, to impart basic training in adventure tourism activities including snow skiing, river rafting, rock climbing, Paragliding and zip wire, in collaboration with JK Tourism and JIM," the CEO added. He said that this will not only attract adventure enthusiasts and benefit locals, but the trained youth can play a vital role during natural calamities, especially in case of snow avalanches as well.
Beside BDA, tourism department has also shown a keen interest to promote Bhaderwah as major adventure tourism destination. "Our sole aim is to make Bhaderwah a hub of adventure activities, which has off-late become the fascination of the younger generation. By promoting adventure tourism, Bhaderwah will attract tourists round the year," said Assistant Director Tourism Shazia Rehman.
"To showcase the adventure tourism potential of Bhaderwah outside Jammu and Kashmir, we have decided to invite and sponsor youth from south, east and west of India to attend the training workshop," she added.
Prominent among those who were present during the meeting include Publicity Officer BDA Sajid Nisar Khan, JIM Chief Instructor Pinky Singh and others.