Peoples Democratic Party (PDP) Sunday appointed Dr Mirza Mehboob Beg as the party's chief spokesperson.
A statement issued here by the party said that the announcement in this regard was made by the party president, Mehbooba Mufti here today.
A former minister and former parliamentarian, Dr Beg is in the State politics for the past more than two decades.
He was member of Jammu and Kashmir Legislative Assembly for two terms during 1983-1987 and 2002–2008.
Prior to his appointment, Beg was a veteran National Conference leader and worked under different and high profile party positions.
Under national conference Beg has been elected to Indian Parliament and won many state elections under the party ticket.
But, in November last year during the state assembly polls Beg quit NC and had extended unconditional support to his PDP rival Mufti Mohammad Sayeed, who subsequently won the elections and became the state's chief minister in PDP-BJP coalition.
"I extend unconditional support to Mufti Mohammad Sayeed (PDP candidate from Anantnag) as he is the only person who can halt the BJP's march in Kashmir," Beg had told his workers while quitting NC.
Beg, however, had said he won't join the PDP, contrary to his today's appointment.
Beg is the son of late Mirza Mohammad Afzal Beg, one of J&K's distinguished political stalwarts.