In the winter of 2018, Tasiya Hameed, a young woman from Srinagar's Batamaloo area, wanted to relish Kashmiri pulao (fried basmati garnished with dry fruits)-a signature dish cooked by indigenous Kashmiri Wazwan chefs usually on weddings- to warm up the ambience.
The excitement, on the contrary, somewhat froze in the winter chill, and the young girl's taste buds felt bland as soon as she came across the recipes by the so-called experts on the Internet.
A typical Kashmiri wazwan specialty, the pulao recipe was being dictated by non-Kashmiri chefs that didn't make any sense to Tasiya as they say the best pizza is only found in Italy. Kashmir cuisine, too, tastes the best when cooked by the indigenous chefs.
"There were a plethora of videos and articles on the recipe of Kashmiri pulao but none of them taught the ethnic and authentic dish. I was disheartened to see the preparation of Kashmiri dishes being taught by people, who didn't have any knowhow of our food," Tasiya recalled while talking to Greater Kashmir.
The young girl, who had just tied the knot at the time to embark on the new journey in her life, at once, set out on a mission altogether-to preserve Kashmir's indigenous food culture- by creating the culinary YouTube channel 'Kashmir Food Fusion'.
"I discussed the idea of starting a food YouTube channel with my husband and luckily he gave his nod without a second thought," she said.
Ever since, 'Kashmir Food Fusion' has evolved as the favourite destination for food buffs when it comes to Kashmiri Wazwan. The culinary channel has garnered nearly 1.5 lakh subscribers within such a relatively short period of time.
The channel is particularly emerging as a hot favourite among the newlywed brides, novices in cooking, but eager to impress their in-laws.
Be it the inaugural 'methi maaz' or the protagonist 'Gushtaba', neo-brides of Kashmir can now hold their heads high thanks to Kashmir Food Fusion.