Apple previews new software as it diversifies beyond iPhones

Apple, beset by falling iPhone sales, announced upcoming changes to its phone and computer software intended to highlight its increasing emphasis on digital services and to further position it as a fierce guardian of personal privacy.

The revisions previewedMonday during a conference in San Jose, California, included a new feature thatwill let people log into apps and other services with an Apple ID instead ofrelying on similar sign-in options from Facebook and Google two companies thatmine data to sell advertising.

   

Apple said it won’t collecttracking information about users from that service.

As part of that feature,Apple will also let users mask their true email addresses when signing intoapps and services.

That will involve fauxemail addresses that automatically forward to the user’s personal email. Whenthe next version of the iPhone software comes out this fall, Apple is alsopromising to give people the option of limiting the time apps can follow theirlocations and prevent tracking through Bluetooth and Wi-Fi signals.

The revisions are part ofApple’s ongoing attempts to differentiate itself from other technology giants,many of whom offer free services in exchange for personal data such aswhereabouts and personal interests, which in turn fuels the advertising thatgenerates most of their revenue. Agencies

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