State-run BSNL will offer free access to content including World Cup cricket matches on video streaming platform Hotstar Premium to customers under a new broadband plan, the two companies said Friday.
BSNL launched the fixed-line broadband plan Superstar 300for Rs 749 a month, offering 300 gigabyte of downloads with 50 megabit persecond download speed and thereafter unlimited data at 2 mbps for customersusing its optical fibre connection.
“The pack offers 300 GB download at 50 Mbps speedbundled with a subscription of Hotstar Premium, giving customers the option towatch and enjoy non-stop entertainment and live sports including cricket worldcup at their convenience,” BSNL and Hotstar said in a joint statement.
Hotstar has exclusive rights to show cricket matches of theongoing ICC World Cup. BSNL customers using non-optic fibre connection will get300 GB data with download speed of 10 mbps and thereafter unlimited services at2 mbps.
“Cricket matches today are being viewed more and moreon mobiles, desktops and Smart TVs, and customers will seek high data speeds.Our partnership with Hotstar Premium has started at the right time when sportsentertainment is at its peak, and we want to bring the best offers to ourcustomers with Superstar 300, to celebrate this mega sports season,” BSNLChairman and Managing Director Anupam Shrivastava said.
“This partnership brings together the best of twoworlds – BSNL’s high speed data network that will allow for seamless viewing ofthe best of live sports & entertainment, from Hotstar Premium,”Hotstar Chief Product Officer Varun Narang said.The state-run telecom firm has already partneredwith video streaming platforms Eros Now and Amazon Prime to push its broadbandservice.