Tech giant Google continues to focus on bringing in new features to empower users “to remain in control of their online experience” amid rising concerns globally around privacy and security of user data. The company also emphasised that privacy should not be a luxury and that users across the world should be able to enjoy the same levels of privacy.
“Google has doubled down on our commitment to providebest-in-class privacy settings and controls across all of our products andservices. “We’ve made significant investments in getting thisright…Ensure that our products are continuing to innovate and reflect new andimproved features to empower users to remain in control of their onlineexperience,” Google Chief Privacy Officer Keith Enright told reportersover a video call.
He added that some of the steps include providing one-tapaccess to Google account across major products and services, and extendingincognito mode to products like search and maps.
“We think that all of our users across all of our freeand paid services all around the world enjoy the same measure of privacy,best-in-class privacy that Google is committed to deliveringconsistently,” he noted.
He said the company recognises that it has an”obligation” to ensure that the strongest possible policies andprocedures governing access to data and sharing of data with third-partydevelopers, are in place.
In view of that, Google is now making additional changes forChrome extension developers to ensure protection of users’ privacy.
Extension developers can now request access to only thatdata which they need to implement their features. Google is also urging moreextension developers to post their privacy policies.Besides, it is also bringing in changes as tohow third-party developers can use the Google Drive API (applicationprogramming interface) to provide their users access to files there. Theseefforts are part of Project Strobe through which Google is working on howthird-party developers access user data.