In order to launch a vigorous campaign for promotion of J&K tourism, the Department of Tourism will organise several Familiarisation (FAM) Trips of leading travel agents, tour operators, media houses from different parts of the country to Kashmir in the coming months.
Besides, the department will start vigorous outdoor campaigning in all major states of the country.
Principal Secretary, Tourism Department, Navin Kumar Choudhary stated this during a meeting with the heads and representatives of local travel and hospitality sector here at TRC on Friday.
Principal Secy Tourism said the department will host a FAM group of 30 members every month which will include leading journalists, cameramen and tour operators.
While stating that J&K is an all-weather tourist destination, he emphasised on the stakeholders and officers of the department to jointly promote the state, its culture and hospitality in its true spirits for which it is known all over the world.
The Principal Secretary Tourism told the officers of tourism development to gear up the social media campaign.
He also stressed on the need of having comprehensive tourism policy in place and also to make necessary amendments in the J&K Tourist Trade Act to make it more vibrant.
The Principal Secretary assured the travel trade that the department would promote Leave Travel Concession (LTC) packages across India so that government employees working in different parts of the country can avail this scheme and visit the state in large numbers.
He also laid stress on adventure tourism and water sports activities.
The Principal Secretary Tourism said the department would make a comprehensive documentation of the trekking routes to tap the immense potential of this segment and also promote water sports across the state.
On the occasion, the representatives of the associations of hotel, travel, houseboat also made several suggestions including hiring of professional PR agency at the national and regional level, promoting adventure tourism, attracting business houses for MICE tourism, preserving and conserving water bodies, creating ad films, promotion of tourism outside the country, etc.