Country’s largest two wheeler maker Hero MotoCorp plans to deliver two-wheelers to its customers at their doorstep, at a nominal charge.
The company has already initiated the service in threecities — Mumbai, Bengaluru and Noida — and now plans to expand this programmein 25 cities over the next few months in a phased manner.
“We continuously invest in developing innovativeprocesses and business models to ensure our customers get the best in classexperience. Our new initiative will raise the bar for customer experience inthe two-wheeler category,” Hero MotoCorp Head of Sales, Aftersales &Parts Business Sanjay Bhan told PTI.As the youth of today increasingly look forvalue-added services in every purchase that they make, brands have to step-uptheir strategic thinking to stay ahead of the curve in a rapidly evolvingmarket environment, he added.