With an aim to reach out to potential Kashmir visitors, J&K Hoteliers Club in association with the department of tourism department is organising ‘J&K Tourism Conclave’ in Mumbai on Monday.
Around 200 leading travel agents, tour operators, destination management companies, representatives from media houses are participating in the event, which would be presided by the Advisor to Governor Khurshid A Ganai.
Secretary tourism Rigzin Samphel, director tourism Nisar Ahmad Wani are also participating in the conclave who will be interacting with the travel agents and the media persons and apprise them about the J&K’s tourism potential and also safety of the travellers in Kashmir, a spokesperson of the Hoteliers Club said.
Maharashtra Chief Secretary Dinesh Kumar Jain will be one of the main guests on the occasion.
Around 20 representatives from hoteliers, travel agents from Kashmir, Jammu, Ladakh headed by the chairman J&K Hotelier’s Club Mushtaq Chaya will be leaving on Sunday for Mumbai. They will use their influences and contacts to ramp up tourism promotion campaign, the spokesperson said.
Talking about the purpose of the event, Chaya said the tourist footfall has been very low in the past two months which is a cause of worry for the travel and hospitality sector of Kashmir.
“J&K is the best choice for tourism but unfortunately this state receives the lowest footfall of travellers. We were going good before Pulwama incident which drastically affected tourist flow to Kashmir. There is an impression among travellers that Kashmir is not safe and we need to assure them that everything is fine in Kashmir,” he said.
Chaya said Maharashtra has traditionally been the largest market for the J&K especially Kashmir tourism which needs to be revived.