Kashmir hosts first Travel Mart in 3 decades

Kashmir hosts first Travel Mart in 3 decades

The 3-day JK Travel Mart was inaugurated by Chief Minister, Mufti Muhammad Sayeed at SKICC here.

J&K government is organizing a Travel Mart, tipped as first of its kind in the last about three decades in Kashmir, in a bid to promote tourism and clear doubts about the post-flood situation in the summer capital.


The 3-day JK Travel Mart was inaugurated by Chief Minister, Mufti Muhammad Sayeed at SKICC here.


On the occasion CM visited the stalls erected by various tourism corporations, tourism department and other allied departments of government and private players to showcase the brand Kashmir.


The Travel Mart is being organized to showcase Kashmir at a larger scale and remove the doubts about post-flood situation in the Valley.


The Kashmir tourism has remained under depression post-floods as the “negative” reportage by some electronic channels in India about the post-flood situation here has dissuaded many intending tourists from visiting Kashmir. The tour operators have registered massive cancellations last month.


The mart is being attended from travel and tourism traders from India as well as from foreign countries such as Italy, USA, etc.  Speaking on the occasion, Commissioner Secretary, Tourism JK, Shailendra Kumar said the travel mart is being organized for the first time since 1988.

“After floods, we had pledged to promote JK tourism and this travel mart is a step towards this direction,” Kumar said. He said the tourism in Kashmir should be made affordable in order to lure backpackers to visit the paradise on Earth.


Citing an example of Japan, Kumar said that that country has clocked 3 trillion turnover in tourism sector by making the tourism affordable.


He termed the return of Bollywood to Kashmir as a milestone of Mufti government. “It was due to personal efforts of Mufti sahib and his visit to Mumbai that has borne fruits and film producers are approaching us for shooting their movies in Kashmir.”


He suggested that both the government and the private players should work out a strategy wherein they could take advantage of off-season by providing discount rates to woo tourists.

Managing Director, JKTDC, Farooq Ahmad Shah urged the local as well as outside tourism players to promote Kashmir.


“ I urge all the tourism participates local as well as outsiders to promote Kashmir as India’s own Switzerland,” he said, adding that the move to organize JK Travel mart will help tourism sector to present real situation before the world. A minister of Punjab government also spoke on the occasion.


Besides CM, Minister for Education, Naeem Akhtar, MOS for Health, Asiya Naqash, MLAs, MLCs and officials from various head of the departments where present on the occasion.