Market J&K’s agri produce as ‘State Brand’: Advisor Khan to officers

Advisor to Governor Farooq Ahmad Khan Tuesday impressed upon the Agriculture Department to market the Jammu and Kashmir’s agricultural products with proper tag of the state.

The advisor asked the officials to give fillip to theorganic farming by specifying areas for its implementation in the state. He wasspeaking in a meeting held to review the agricultural scenario in the state,.

   

The advisor, according to an official spokesperson,impressed upon the officials to certify popular cash crops of the state underthe brand name of the state. He enjoined upon the officials that the uniqueselling point (USP) of the products belonging to the state needs to be properlyhighlighted. He suggested them to attach descriptions about the uses and benefitsof each such product for the benefit of the users, adding such steps would helpin their value addition.

Khan called for including the real stakeholders inorientation programmes who have to apply the knowledge in the field. He urgedthem to transfer the latest technology to them so that their earnings getenhanced. He encouraged the officials to update their knowledge and skills bykeeping themselves abreast with latest research and techniques. He advised formaking the farming highly remunerative and respectable to lure the youthtowards it.

The advisor directed the department to strengthen thequality control mechanism so that the menace of spurious fertilisers andpesticides is rooted out. He asked for the quality check of these chemicalsrandomly and regularly. He also suggested specifying areas for organic farmingin all the three divisions and use relevant practices by consulting scientistsfrom regional universities and experts.     

The Secretary, Agriculture informed the meeting thatAgriculture Department is an interventionist department and it orients peopletowards adopting better practices. He said that state is making all out effortsin doubling income of farmers by implementing different state and centrallysponsored schemes here. He informed the meeting that price intervention andsupply of quality inputs in agriculture is proving beneficial for meeting theobjective.

Meanwhile, the Advisor also inaugurated the training programon “Inspection, Sampling and Prosecution Procedures Under InsecticidesAct, 1968 (ISPP)” organised by Directorate of Agriculture Kashmir incollaboration with National Institute of Plant Health Management, (NIPHM)Hyderabad. Later, he also inspected the outlet of Agro showroom in thepremises. He advised them to tap the tourism potential of the state inmarketing their products, besides opening of more such outlets at the placeswhere there is maximum footfall in the state.

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