New director urges fair trade practices for attracting tourists to Kashmir

New director urges fair trade practices for attracting tourists to Kashmir

Holds introductory meet with travel, hotel bodies

Urging travel traders and hoteliers to promote fair trade practices for attracting more travellers and building positive image of the state, the new director tourism Kashmir Nisar Ahmad Wani Thursday said a dedicated grievance cell with a toll free number will be established soon for registering complaints of the tourists.

He said the complaints after verification will be redressed on a fast track basis. The director, according to an official statement, was speaking during his first interactive meet with the representatives of the travel and hospitality sector associations at his office in Srinagar. 

He said the tourism department would ensure fair practice in the trade for the memorable experience of the visitors. He also said the department would leave no stone unturned to promote all the tourism products of the state.

All the heads and representatives of Kashmir based travel and hotel associations were present in the meeting, according the statement. They spoke about various issues which tourism sector is facing.  They also put forth their suggestions for the promotion of the winter tourism. 

Wani assured “unflinching” support to these bodies and said that the department would work as a family to successfully market the state as one of the prime tourist destinations of the country.

While laying stress on the eco-tourism, director said service providers should also take care of the fragile environment of the state while earning their livelihood to save the wealth of state’s natural resources for the posterity.

On the occasion, the travel trade and hoteliers requested the director tourism to promote J&K aggressively during winter months.  They also suggested organizing road shows at various cities within and outside the country.