New milk brand Shafaaf launched

Company to supply packaged toned milk, curd

Auqib Salam
Srinagar, Publish Date: May 22 2018 12:03AM | Updated Date: May 22 2018 12:03AM
New milk brand Shafaaf launchedGK Photo

A new toned milk-processing unit launched its packaged milk brand ‘Shafaaf’ in Srinagar on Monday. 

To cater to the Kashmir consumers, Shafaf Milk and Milk Products Ltd will supply packaged milk and other milk products to Kashmir valley.  

At the launch ceremony, the manufacturers said that the products are being manufactured with the latest state-of-art technology setup at its plant at Lassipora Pulwama.

The company has initially launched toned milk and curd products.

While speaking during the launching ceremony, Managing Director of the company Yawar Latief said that Shafaaf would only provide quality products.

“We will try our level best to live up to the slogan of the company that is ‘Pure by Nature’ and will make sure to provide quality milk products to the residents of Jammu and Kashmir,” he said. 

The launch ceremony was attended by a number of entrepreneurs and businesspersons who stressed on self-employment and uplifting the local manufacturing units with local and government help. 

Marketing head of the company, Khalid Bashir while dwelling on the mission of the company said that Shifaaf will aim to provide affordable and high nutritional milk and milk products of natural taste from farm to fridge. 

“Our vision is to become the top supplier of milk and milk products without compromising on the quality of the product,” he said. 

The company management said that they will try their best to be a good job provider by engaging good number of distributors and youth in their supply chain in the state.

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