OMG juice, a new product of bottled sugarcane juice with no added sugar has been launched in Kashmir.
“OMG 0r Oh My Ganna Juices are the first bottled sugarcanejuice with no added sugar,without any chemical preservatives and gluten free,”said a statement by the manufacturer Nutricane. It comes with variant as lemon,cumin ginger, mango and guava. New variant apple, orange and litchi will hitKashmir market later this month. “It is high end, healthy product for limitedcustomer base with USP of this product is, it is natural, free frompreservative and surprisingly comes with shelf life of 6 months and nutritionalvalue as good as fresh juice,” it said.
“The growing demand for healthy products globally, and thelack of alternatives have opened a plethora of opportunities for healthy juicesto capture the booming juice segment.
Unlike other juices which are pasturised and heated to killmicrobes, reduce nutritional value of juice but in OMG there is no heatingprocess done and content of juice are as good as fresh juice,” it said. OMG! ispackaged in 250 ml glass bottles and costs 45 with 80% pure juice. The remaining 20% includes water, mixed atdifferent quantities depending on the sweetness of the sugarcane to ensureuniform taste.