Srinagar, Dec 10: Noted Pashmina activist, Babar Afzal has been profiled by TIME Magazine in its "The Genius Issue."
Babar, who belongs to state of Jammu and Kashmir, is amongst a very few personalities in the world who have found space in the prestigious TIME Magazine.
"Babar has emerged as the most credible voice on Pashmina in the world. He is fighting to address the issues relating to eco-system in the Himalayas," a statement here said.
The activist has raised the issues of climate change, dying of handicraft industry and the Pashmina eco-system through his various programmes across the world.
"Babar is the only Pashmina Activist in the world and has been fighting for a community of over a million people in Indian Himalayas and has plans of building the voice across the Himalayas, in countries which include Bhutan, China and Nepal," it said.
To mention, Babar is the founder of the Pashmina Goat Project www.pashminagoat.com and is a celebrated Himalayan Abstract artist who hand paints Pashmina shawls and has his exclusive collections of art dedicated to the Pashmina goats making it into the house of President of India, Pranab Mukharjee, Vice President of India, Hamid Ansari and Dr APJ Abdul Kalam, former President of India.
Babar in addition to being the architect to this global project has triggered and continues to fight the biggest battle against fake Pashmina that is destroying the eco-system and also continues to pose questions through his abstract art to sensitize the viewers about Pashmina goats and the impact of climate change in Himalayas, it said.
Babar's vision is to setup a social luxury pashmina brand where the communities of shepherds, weavers, craftsmen and women are the stakeholders, it said.
"A brand that will empower communities and change the lives of millions who are at the root of this eco system, but are being neglected. Their welfare and enhancement would be the core value on which the brand is built."
The global Pashmina industry is a few billion dollars and India accounts for only one percent of that. And with proper planning, value addition and positioning, this industry size can be increased, the statement added.