Preparations for ensuing tourist season reviewed

Director Tourism Kashmir Nisar Ahmad Wani Tuesday convened a meeting at Tourist Reception Centre Conference Hall here to review the status of developmental projects and preparations for ensuing tourist season.

The meeting decided to organise the Summer Festival at Pahalgam tentatively on 20 June 2019. It also decided to hold water based sports activities at Manasbal Lake and rafting championship at Sonmarg.

During the meeting, the Director Tourism Kashmir was informed about the revenue generated from various assets especially at Gulmarg from ski shops and ski-lifts which was up by almost 50 per cent from the revenue generated for the corresponding period in the previous winter season.

The director was also informed that Botapathri in Gulmarg will also be thrown open for visitors from the first week of May which will further increase the tourist rush to the resort.

The meeting was also informed that 60 All Terrain Vehicles and 54 snow bikes are operating at Gulmarg.

The Director Tourism was also informed about the registrations of new excursion agencies, guest houses, paying guest houses, tourist guides, ponytails, and other service providers made during past one year at various destinations, an official handout said.

The Director instructed the officers to ensure proper verification of the documents specified in the checklist and no less than the Assistant Director should personally inspect the business units before granting any new registration.

While maintaining that the assets should be made functional with all facilities, the Director Tourism said the department is duty bound to provide the best facilities for the visitors to make their holidays memorable.

He also stressed on maintaining and improving the landscape at the resorts besides keeping the destinations clean.

Director Tourism instructed the officers to identify the spots for the construction of bio-toilets and also complete the under-construction projects on time while also using the material of the highest standard.

He also instructed  Assistant Directors and Destination In Charges to make the rates of the services likes shikara rides, pony rides, ATV rides, snow-scooters rides, local sightseeing by taxi operators public on proper display boards at visible places so that visitors can make a fair judgment and are not overcharged for the services they avail.

The meeting also decided to conduct several activities at various destinations especially at Pahalgam to promote the resorts and also involve the local youth in sports and adventure activities.