Raymond Group, India’s leading fashion and textile manufacturer and retailer, has unveiled the eco-friendly Ecovera – a range of fabrics manufactured by using R|Elan, the latest technology from Reliance Industries Ltd (RIL).
The Ecovera range will soon hit 1500 stores across 700cities. It is made from R|Elan™ GreenGold, the greenest fibre in the world.R|Elan™ GreenGold is made by recycling post- consumer waste PET bottles, usingbio-fuels and energy-efficient processes, a spokesperson of the company said.
Raymond’s Ecovera, powered by RIL’s R|Elan™, will redeemalmost 1 million PET bottles from landfills. It’s a testimony to both RIL andRaymond’s commitment to saving the earth, said the spokesperson.