The oldest motorcycle brand, Royal Enfield which made its first motorcycle in 1901, is seeing surge in production in mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes.
According to statement, with its new manufacturing base in Chennai, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles.
“With more than 40% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.”
Royal Enfield’s motorcycle line-up includes the newly launched Interceptor 650 and the Continental GT 650, powered by a modern 648cc twin cylinder engine. Royal Enfield also manufactures the Classic, Bullet and Thunderbird models in 350cc displacement and the purpose-built Himalayan powered by the new LS410 engine. Royal Enfield operates through 18 company-operated stores and 940 large format stores and 500 studio stores in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia.