Tassaduq Mufti questions desirability of participation in travel marts

According to a Tourism Department statement, Mufti said this during his first tourism review meeting with all the Chief Executive Officers of the Development at SKICC here.

GKNN
Srinagar, Publish Date: Jan 20 2018 12:31AM | Updated Date: Jan 20 2018 12:31AM
Tassaduq Mufti questions desirability of participation in travel martsGK Photo

While taking a veiled dig on ‘over emphases’ of J&K on promotional campaigns, Tourism Minister Tassaduq Hussain Mufti on Friday said the department needs to quantify the results that participation in travel marts is fetching to the state. 

According to a Tourism Department statement, Mufti said this during his first tourism review meeting with all the Chief Executive Officers of the Development at SKICC here. 

“We don’t have to fully bank on participation in the travel marts. We have to see which are the important travel marts and quantify the results these travel shows are fetching us. After analyzing the effectiveness of the tourism promotional campaigns, we can chalk out future strategies,” Mufti was quoted saying in the statement. 

He also urged all the CEOs to create only environment-friendly infrastructure at tourist resorts. 

While emphasizing on preserving the natural landscape and environment for sustainable tourism Mufti urged CEOs to create only environment-friendly infrastructure at tourist resorts.  

He emphasized on imparting skills to service providers and training local youth in adventure sports.

While reviewing the existing infrastructure of the tourism development, the minister asked the CEOs to minimize the concretisation and to raise the infrastructure keeping in view the pristine beauty of the places. 

He also emphasized on reducing the visual pollution in the state so that both locals and tourists enjoy the natural beauty.

Earlier on Jan 17, Director Tourism Kashmir Mahmood A Shah gave a detailed presentation on the overall report on functioningof the Tourism Department, infrastructure development, challenges faced, its future plans and their tourism promotional campaigns. The CEOs of all development authorities across the Kashmir Valley also gave detailed presentations of their respective resorts, major issues they are facing and future plans for the development of the overall tourism ecosystem.

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