Commissioner Secretary, Tourism Department, Rigzin Samphel during an interactive meeting with the tourism players said the social media campaigns are proving fruitful as tourist influx to Kashmir is picking up.
Sampheal, according to an official spokesperson, was responding to the tourism players, who urged that Tourism Department should go more vigorous on social media for tourism marketing and destination promotions. The representatives also sought the participation of the department in all the travel trade fairs held across the country.
Sampheal informed them that the department has launched aggressive marketing campaigns on social media under the slogan “Kashmir Calling” and “When Are You Visiting.?”
He also said that after taking proper permissions from concerned authorities, the department would provide live drone coverage of the tourist resorts on a regular basis so tourists will see by themselves how visitors and travellers are enjoying their holidays freely at different health resorts.
He further informed that the social media campaigns are proving fruitful as tourist influx to Kashmir is picking up.
While stating that the department has been conducting regular road shows and participating in travel trade fairs within and outside the country, Commissioner Secretary assured the travel trade that the department would ensure its participation in all the major travel fairs across the country.
He said the department has also started cultural programmes at major tourist resorts to entertain tourists and also engage locals in such programmes.