Commissioner Secretary, Tourism Department, Rigzin Samphel during an interactive meeting with the tourism players said the social media campaigns are proving fruitful as tourist influx to Kashmir is picking up.
Sampheal, according to an official spokesperson, wasresponding to the tourism players, who urged that Tourism Department should gomore vigorous on social media for tourism marketing and destination promotions.The representatives also sought the participation of the department in all thetravel trade fairs held across the country.
Sampheal informed them that the department has launchedaggressive marketing campaigns on social media under the slogan “Kashmir Calling”and “When Are You Visiting.?”
He also said that after taking proper permissions fromconcerned authorities, the department would provide live drone coverage of thetourist resorts on a regular basis so tourists will see by themselves howvisitors and travellers are enjoying their holidays freely at different healthresorts.
He further informed that the social media campaigns areproving fruitful as tourist influx to Kashmir is picking up.
While stating that the department has been conductingregular road shows and participating in travel trade fairs within and outsidethe country, Commissioner Secretary assured the travel trade that thedepartment would ensure its participation in all the major travel fairs acrossthe country.
He said the department has also started cultural programmesat major tourist resorts to entertain tourists and also engage locals in suchprogrammes.