Vasu Healthcare has roped in Scarecrow M&C Saatchi as the creative agency for its hair care range “Trichup” (Hair Oil and Shampoo) and Skin Care range “Vasu Naturals”.
In a statement the company said that the brand will be handled by the agency’s Mumbai office. “Known for its ancient Ayurvedic wisdom, 40 years of experience, and extract based formulations, Vasu Healthcare has over 200+ products in its portfolio serving PAN India and also has a strong presence in 40+ countries around the world,” the statement reads.
Commenting on the decision to choose Scarecrow M& C Saatchi, Managing Director of Vasu Healthcare, HardikUkani mentioned that “Vasu Healthcare is very popular in Gujarat and other cities across India. We are now launching “Vasu Naturals”, a new skin care range. Scarecrow presented us a compelling creative strategy to launch the range in the highly competitive market.”
Manish Bhatt, Founder Director, Scarecrow M& C Saatchi said “It is a special feeling. Last year, we did a film to highlight the presence of their hair care range in over 40 countries. The group has ambitious plans for Vasu Naturals and Trichup, has always evolved with times and focused on expanding reach. We are thrilled to partner with them in this exciting journey.”