University of Kashmir’s Entrepreneurship Development Cell (EDC) felicitated nine women who presented their designs at Lakme Fashion Week-2019 in Mumbai recently.
These Kashmiri women were trained at ‘Usha Garment Design and Production Centre (UGPC)’at Zakura Campus of the university, had developed their designs under the supervision of ace designer Rohit Bal.
USHA International has recently set up the ‘Usha Garment Design and Production Centre (UGPC)’ at Zakura campus of the university with an objective to tap into the massive talent pool among the women in Kashmir,.
The UGPC established in collaboration with Entrepreneurship Development Cell (EDC) and Department of Social Work, KU, trained 17 Kashmiri women in the art of stitching/sewing to produce garments and design clothes to be launched at Lakme Fashion Week 2019, at Mumbai.
Rohit Bal supervised the production of the designs by Kashmiri women trainees at UGPC, University of Kashmir. Subsequently, the designs of nine of the women were shortlisted to be displayed at Lakme Fashion Week-2019 in Mumbai where all the nine designs passed the critical eye test and made it to the customers’ wardrobes. These designed clothes were priced roughly between Rs12000 to Rs 32000 and as such made some earnings for these women.
While felicitating the skilled women, Registrar University of Kashmir Nissar Ahmad Mir, said that the art of sewing and stitching paves way for a dignified earning for women. He said that the effort of EDC and Social Work Department with an extraordinary support of Usha International will not only boost the confidence of the women but will mitigate the scarcity of professional tailors and fashion designers in Kashmir.
Priya Somya, Executive Director Usha International, gave a detailed sequence of events right from identifying the women and taking them to Mumbai for showcasing their designs. She said that Usha International will continue to organise such training for years to come.
The registrar gave away the cheques (ranging from Rs 12000 to Rs 32000) and a certificate to the successful women artists whose garments were appreciated at Lakme Fashion week in Mumbai. These included Umeela, Sameena, Farha, Mateesa, Firdousa, Nusrat, Zia, Sheeba and Aliya.
GM Bhat Director Institute of Technology and advisor EDC said that EDC and Social Work in collaboration with Usha International have displayed an exemplary and successful effort today while training the women with skills. He said, “Our fashion designers should preserve our cultural identity while infusing innovation and creativity in their designs.”