Sozni Caps Kashmir (SCK) launched by two youth in Downtown area in summer capital, Srinagar are working a modern twist to the traditional skull Sozini caps.
According to the young entrepreneurs Sozni Caps new ad ‘This is us,’ was creating a buzz online. The video was a response to the false and manipulated representation of Kashmiris in the media. It was shot in Downtown, the heart of summer capital, Srinagar where the company is based. Produced by a local visual experience company, Captivating Kashmir and directed by Muhammad Faysal, the advertisement, according to them sends out a strong social message that Kashmiris are defined by their values and our heritage.
“This is just a beginning, we have more products in the pipeline that will bring a new age twist to our ancestral heritage,” says Mohsin Fayaz the co-founder of Sozni caps.