The Jammu and Kashmir unit of Bharatiya Janata Party (BJP) has coined a new slogan—“Kashmir badalrahahai”— to woo people into the party fold with an eye on the upcoming Assembly polls.
The slogan was raised by the senior BJP leader Sat Sharma during party’s membership drive here on Tuesday. The BJP started the drive on 6 July and it will culminate on 10 August. The final target set by the party for the J&K is three lakh new members with an aim to win at least five seats in Kashmir region.
“The ongoing membership drive is going on successfully and people including political activists of other parties are feeling proud to join the BJP,” said party’s general secretary (organization) Ashok Koul.
He said the BJP was hopeful that it will cross the set target of three lakh members. “The way people are showing enthusiasm to join BJP it seems that we will cross the set mark,” he added.
Another BJP leader said that on the first day of commencement of party’s membership drive in Srinagar, at least 8000 people, including political activists of various parties joined the party. “This is obviously a good sign,” he said. “We are expecting that at least 40,000 people from Srinagar would join us in the coming days given our clear vision and pro-peace and development agenda.”
About the new slogan raised in Srinagar, BJP’s state spokesman Altaf Thakur said that it was not a mere slogan but a reality. “Kashmir is changing and change is being witnessed on ground in our membership programs. People are flooding our functions to get enrolled,” Thakur said.
He said response from the people in Srinagar has been overwhelming. “We are sure that we will cross the set target which would ultimately help us win many seats in Kashmir during upcoming Assembly polls,” Thakur said.
Pertinently, in 2014 Assembly polls, the BJP failed to open its account in Kashmir but won 25 seats from Jammu region alone. However, in the recently concluded LokSabha polls, the BJP swept the elections in Jammu by winning both parliamentary seats and also the Ladakh seat. The BJP claimed that 17 lakh people voted party’s favour and it was going to emerge as a single largest party in the upcoming Assembly polls slated later this year.