In view of ensuing Amarnath Yatra, Chief Executive Officer (CEO), Sonamarg Development Authority (SDA) Showket Ahmad Tuesday kick-started an intensive sanitation drive from his office.
Giving emphasis on sanitation, the CEO directed the officersconcerned to keep Baltal base camp and its surrounding clean so that pilgrimsshall not face any inconvenience. He also requested public in general andshopkeepers of Sonamarg in particular not to throw any kind of waste outside onthe road.
He said that aim of such programs was to bring about apermanent behavioural change among people and tourists by encouraging them tochange their habits and keep Sonamarg tourist destination free from litter andgarbage.
He said SDA will launch more such initiatives to spreadawareness about sanitation and hygiene through such drives in coming days.
Describing the sanitation drive as a significant step, Ahmadsaid such drives were much needed and focus was to spread the message of aclean and green environment by ensuring cleanliness.
Students and other civil society members also participatedin the drive and pledged for clean environment and proper sanitation.