Prof Rita Jitendra dies during a live show

Prof Rita Jitendra dies during a live show

Governor condoles demise

In a shocking incident, a well-known educationist, artist, writer, social activist and former secretary of J&K Academy of Art, Culture and Languages, Rita Jatinder collapsed and died here on Monday during the live telecast of a popular regional Doordarshan TV show.

Rita Jatinder, 86, who was also a writer, was answering questions about her life and achievements on the channel’s ‘Good Morning J&K’ show when she dramatically slumped on her chair, stunning the anchors and viewers.

Show host Zahid Mukhtar said that Jatinder was at that point of time imitating the now ailing Bollywood star Dilip Kumar. "When she collapsed, we thought she was acting… It took us a few moments to realise something was seriously wrong,” he said. 

"We tried to revive her. Producers, our assistants, everyone tried to revive her. But she did not respond. She was rushed to a hospital where she was declared brought dead," Mukhtar said.

Jatinder was a former secretary of the Academy of Art, Culture and Languages in the Jammu and Kashmir government.

The Jammu-based educationist was supposed to attend three shows in all in Srinagar, including one for Radio Kashmir. 

Her husband was a deputy secretary in the Cultural Academy and had died young. “We had invited her for an Academy function where she was supposed to read out a story – an Afsana, on Tuesday,” Aziz Hajni, secretary Academy said. 

Her body was flown to Jammu in the afternoon.

Governor expresses grief 

Governor Satya Pal Malik has expressed grief over the demise of Prof Rita Jitendra. In a condolence message the Governor prayed for peace to the departed soul and strength to the bereaved family in this hour of grief.