Dr Syed Sehrish Asgar assumed the charge as Director, Information & Public Relations here today.
Immediately after assuming the charge, she convened a meeting of officers in which she highlighted the need for further strengthening the activities and core competence of the department, an official handout said.
She underscored the need for involving modern and new media platforms to spread awareness about government activities and its welfare programmes.
The Director Information also inspected several units of the directorate and interacted with the officers and employees.
A deputation of employees of the department also called on her and pledged their support in running the affairs of the department. Earlier in the day, the employees bade an affectionate send off to Gulzar Ahmad Shabnam.