Facebook may unveil eye-tracking technology in future

In a 229-page document addressed to US Congress in the wake of Cambridge Analytica data breach scandal, Facebook revealed that it had looked into building the technology, Fortune reported on Wednesday.

Indo-Asian News Service
San Francisco, Publish Date: Jun 14 2018 12:02PM | Updated Date: Jun 14 2018 12:02PM
Facebook may unveil eye-tracking technology in futureFile Photo

Facebook is bullish on eye-tracking technology tools that will let the social media giant detect users' eye movement and emotions but has denied using it at the moment, the media reported.

In a 229-page document addressed to US Congress in the wake of Cambridge Analytica data breach scandal, Facebook revealed that it had looked into building the technology, Fortune reported on Wednesday.

"Like many companies, we apply for a wide variety of patents to protect our intellectual property. Right now, we're not building technology to identify people with eye-tracking cameras," according to the document.

"If we implement this technology in the future, we will absolutely do so with people's privacy in mind, just as we do with movement information."

Facebook already has two patents titled "Dynamic eye tracking calibration" and "Techniques for emotion detection and content delivery".

"Facebook is accused of violating user privacy by collecting data derived from Facebook users' faces in photographs," the report noted.

In new documents, the social networking giant has already admitted that it allows advertisers to target users based on their "interests" and "behaviours".

When Facebook CEO Mark Zuckerberg appeared before the US Congress in April, he faced several questions from lawmakers. But his in-person testimony left them with several lingering questions.

Latest News

  1. Forces lay siege to Tral hamlet in south Kashmir, install lights
  2. Forces lay siege to Tral hamlet in south Kashmir, install lights
  1. Woman held with 20 grenades, ammunition on Srinagar outskirts
  2. Woman held with 20 grenades, ammunition on Srinagar outskirts
  1. Militant killed near LoC in Jammu: Army
  2. Militant killed near LoC in Jammu: Army
  1. Basant Rath transferred; Alok Kumar is new IGP Traffic Jammu and Kashmir
  2. Basant Rath transferred; Alok Kumar is new IGP Traffic Jammu and Kashmir
  1. Infiltration bid foiled in north Kashmir, two militants killed: Army
  2. Infiltration bid foiled in north Kashmir, two militants killed: Army
  1. Eldest son-in law of Hurriyat (G) chairman Geelani passes away
  2. Eldest son-in law of Hurriyat (G) chairman Geelani passes away
  1. SHRC issues notice to chief engineer PDD over power cuts in Kashmir
  2. SHRC issues notice to chief engineer PDD over power cuts in Kashmir
  1. Kashmir hills receive fresh spell of snow, rains lash plains
  2. Kashmir hills receive fresh spell of snow, rains lash plains
  1. NC’s doors open for all who want to strengthen JK’s Special Status: Sagar
  2. NC’s doors open for all who want to strengthen JK’s Special Status: Sagar
  1. Militants behind Kishtwar killings will be neutralised soon: Ram Madhav
  2. Militants behind Kishtwar killings will be neutralised soon: Ram Madhav
  1. Bandipora-Gurez road closed for traffic after snowfall at Razdan Pass
  2. Bandipora-Gurez road closed for traffic after snowfall at Razdan Pass
  1. CUK suspends classwork at Nowgam-I, Nowgam-III campuses
  2. CUK suspends classwork at Nowgam-I, Nowgam-III campuses
  1. Anti-mine boots procured for soldiers in forward posts in Jammu and Kashmir: Army commander
  2. Anti-mine boots procured for soldiers in forward posts in Jammu and Kashmir: Army commander
  1. PM admitted to theft in Rafale deal before SC, alleges Rahul Gandhi
  2. PM admitted to theft in Rafale deal before SC, alleges Rahul Gandhi
  1. 12 killed on railway tracks in Mumbai on single day
  2. 12 killed on railway tracks in Mumbai on single day
  1. Married to north Kashmir resident, woman from PaK elected Sarpanch in Kupwara
  2. Married to north Kashmir resident, woman from PaK elected Sarpanch in Kupwara
  1. SC to hear final arguments in Income Tax case against Rahul and Sonia Gandhi on Dec 4
  2. SC to hear final arguments in Income Tax case against Rahul and Sonia Gandhi on Dec 4
  1. Sabarimala: SC to hear fresh appeals after considering review pleas
  2. Sabarimala: SC to hear fresh appeals after considering review pleas
  1. Shutdown, protest in Tral over power outages
  2. Shutdown, protest in Tral over power outages
  1. Bangladesh plans to repatriate Rohingyas from Thursday
  2. Bangladesh plans to repatriate Rohingyas from Thursday
  1. Pakistan frees two Taliban members as US envoy visits region
  2. Pakistan frees two Taliban members as US envoy visits region
  1. 44 killed in California wildfires
  2. 44 killed in California wildfires
  1. Amnesty strips Aung San Suu Kyi of highest honour
  2. Amnesty strips Aung San Suu Kyi of highest honour
  1. Border roads closed after fresh snowfall, rains in Kupwara areas
  2. Border roads closed after fresh snowfall, rains in Kupwara areas
  1. Congress criticises Modi govt over border killings
  2. Congress criticises Modi govt over border killings
  1. WhatsApp selects 20 teams to curb fake news globally, including India
  2. WhatsApp selects 20 teams to curb fake news globally, including India
  1. Kargil coldest in Jammu and Kashmir
  2. Kargil coldest in Jammu and Kashmir
x
This site uses cookies to deliver our services and to show you relevant news and ads. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Service.That's Fine