Facebook unveils three-pronged strategy to fight fake news

Another part of its strategy in some countries is partnering with third-party fact-checkers to review and rate the accuracy of articles and posts on Facebook, Tessa Lyons, a Facebook product manager on News Feed focused on false news, said in a statement on Thursday.

Indo-Asian News Service
San Francisco, Publish Date: May 24 2018 11:53AM | Updated Date: May 24 2018 11:53AM
Facebook unveils three-pronged strategy to fight fake newsRepresentational Image

To stop false news from spreading on its platform, Facebook has said it put in place a three-pronged strategy that constitutes removing accounts and content that violate its policies, reducing distribution of inauthentic content and informing people by giving them more context on the posts they see.

Another part of its strategy in some countries is partnering with third-party fact-checkers to review and rate the accuracy of articles and posts on Facebook, Tessa Lyons, a Facebook product manager on News Feed focused on false news, said in a statement on Thursday.

The social media giant is facing criticism for its role in enabling political manipulation in several countries around the world. It has also come under the scanner for allegedly fuelling ethnic conflicts owing to its failure stop the deluge of hate-filled posts against the disenfranchised Rohingya Muslim minority in Myanmar.

"False news is bad for people and bad for Facebook. We're making significant investments to stop it from spreading and to promote high-quality journalism and news literacy," Lyons said. 

Facebook CEO Mark Zuckerberg on Tuesday told the European Parliament leaders that the social networking giant is trying to plug loopholes across its services, including curbing fake news and political interference on its platform in the wake of upcoming elections globally, including in India.

Lyons said Facebook's three-pronged strategy roots out the bad actors that frequently spread fake stories. 

"It dramatically decreases the reach of those stories. And it helps people stay informed without stifling public discourse," Lyons added. 

Although false news does not violate Facebook's Community Standards, it often violates the social network's polices in other categories, such as spam, hate speech or fake accounts, which it removes remove.

"For example, if we find a Facebook Page pretending to be run by Americans that's actually operating out of Macedonia, that violates our requirement that people use their real identities and not impersonate others. So we'll take down that whole Page, immediately eliminating any posts they made that might have been false," Lyons explained. 

Apart from this, Facebook is also using machine learning to help its teams detect fraud and enforce its policies against spam. 

"We now block millions of fake accounts every day when they try to register," Lyons added.

A lot of the misinformation that spreads on Facebook is financially motivated, much like email spam in the 90s, the social network said. 

If spammers can get enough people to click on fake stories and visit their sites, they will make money off the ads they show. 

"We're figuring out spammers' common tactics and reducing the distribution of those kinds of stories in News Feed. We've started penalizing clickbait, links shared more frequently by spammers, and links to low-quality web pages, also known as 'ad farms'," Lyons said. 

"We also take action against entire Pages and websites that repeatedly share false news, reducing their overall News Feed distribution," Lyons said. 

Facebook said it does not want to make money off of misinformation or help those who create it profit, and so such publishers are not allowed to run ads or use its monetisation features like Instant Articles.

Latest News

  1. Army soldier killed in landmine explosion near LoC in Kupwara
  2. Army soldier killed in landmine explosion near LoC in Kupwara
  1. Three militants killed on LoC in Tangdhar in north Kashmir: Police
  2. Three militants killed on LoC in Tangdhar in north Kashmir: Police
  1. SSA teachers to get salaries of two months as govt releases funds
  2. SSA teachers to get salaries of two months as govt releases funds
  1. Sidhu under Opposition fire for Pakistan visit, BJP calls it 'shameful'
  2. Sidhu under Opposition fire for Pakistan visit, BJP calls it 'shameful'
  1. Forces launch searches in Tujjar village of Sopore
  2. Forces launch searches in Tujjar village of Sopore
  1. Clashes erupt in Tral township of south Kashmir
  2. Clashes erupt in Tral township of south Kashmir
  1. Mirwaiz hopes Imran Khan-led govt realises dream of Jinnah’s ‘Naya Pakistan’
  2. Mirwaiz hopes Imran Khan-led govt realises dream of Jinnah’s ‘Naya Pakistan’
  1. After thrashing, MIM corporator arrested for opposing condolence motion on Vajpayee
  2. After thrashing, MIM corporator arrested for opposing condolence motion on Vajpayee
  1. Three primary school teachers held with arms, ammunition in UP
  2. Three primary school teachers held with arms, ammunition in UP
  1. Former UN Secretary General Kofi Annan dies at 80
  2. Former UN Secretary General Kofi Annan dies at 80
  1. Two injured after armies of India, Pakistan trade fire along LoC in north Kashmir’s Kupwara
  2. Two injured after armies of India, Pakistan trade fire along LoC in north Kashmir’s Kupwara
  1. China lodges protest over Pentagon report on planned strikes
  2. China lodges protest over Pentagon report on planned strikes
  1. Sidhu hopes Imran Khan's ascension to PM's post will be good for Pak, India peace process
  2. Sidhu hopes Imran Khan's ascension to PM's post will be good for Pak, India peace process
  1. PM announces Rs 500 crore assistance to flood-hit Kerala
  2. PM announces Rs 500 crore assistance to flood-hit Kerala
  1. ‘Missing’ SKUAST students brought home from ‘secret’ trekking trip in central Kashmir
  2. ‘Missing’ SKUAST students brought home from ‘secret’ trekking trip in central Kashmir
  1. Policeman hit by stone during clashes in south Kashmir’s Pulwama
  2. Policeman hit by stone during clashes in south Kashmir’s Pulwama
  1. Imran Khan takes oath as 22nd Pakistani Prime Minister
  2. Imran Khan takes oath as 22nd Pakistani Prime Minister
  1. Militants 'hunting' for weapons attack policemen guarding NC leader in Shopian
  2. Militants 'hunting' for weapons attack policemen guarding NC leader in Shopian
  1. PM Modi begins aerial survey of Kerala floods
  2. PM Modi begins aerial survey of Kerala floods
  1. Guterres saddened by Kerala flood toll; UN monitoring situation
  2. Guterres saddened by Kerala flood toll; UN monitoring situation
  1. Kerala flood death toll 357, 11 districts still on alert
  2. Kerala flood death toll 357, 11 districts still on alert
  1. Amarnath Yatra resumes from Jammu as 306 pilgrims leave for Kashmir
  2. Amarnath Yatra resumes from Jammu as 306 pilgrims leave for Kashmir
  1. Saudi Arabia tests Japan-inspired 'nap pods' for Hajj 2018
  2. Saudi Arabia tests Japan-inspired 'nap pods' for Hajj 2018
x
This site uses cookies to deliver our services and to show you relevant news and ads. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Service.That's Fine