Chic N Stylish: Peerzada’s abayas with design and elegance

Murcyleen, a graduate in Mass Media, says she felt the need to design stylish Abayas because “there are not many options for modest wear in the Indian markets”.

Endeavor Desk
Srinagar, Publish Date: Apr 4 2017 12:13AM | Updated Date: Apr 4 2017 12:13AM
Chic N Stylish: Peerzada’s abayas with design and eleganceGK Photo

Murcyleen Peerzada, a Kashmiri girl living in Mumbai, is trying to carve a niche for herself in the world of Muslim fashion outfits for women or modest dressing industry, as she likes to call it.

After working in Bollywood as assistant director, Murcyleen is today redefining modest dressing industry by adding a touch of chic to traditional Abayas.

26-year-old Murcyleen’s interest in the modest dressing led her to start her eponymous label.

“I always loved fashion. I truly believe that wearing an Abaya doesn't mean you give up on maintaining yourself. Whenever I see a lady who is not wearing her scarf elegantly or whose Abaya is looking unkempt, I want to fix it. So I feel I am doing what I love,” she said.

Murcyleen, a graduate in Mass Media, says she felt the need to design stylish Abayas because “there are not many options for modest wear in the Indian markets”.

To begin with, Murcyleen has set the sights on Indian market and also has plans to foray into the Middle East. “Modest fashion is a billion-dollar industry today; it has grown a lot in the past one year. I felt it was the right time to tap into the market,” she says. “I really hope that women in India would love our stylised Abayas. My aim is to work around the Indian market first.”

Murcyleen’s father is from north Kashmir’s Sopore town and her family is still connected with its roots.

“My father's side of the family is from Kashmir. I used to spend most of my summer holidays visiting Srinagar until some years ago. My father spends a lot of time in Srinagar and we have a home there. My father has a lot of love for the Kashmiri culture and that always keeps my brother and I connected,” the young designer says.

Murcyleen, who quit films, says it is very difficult to find a right pieces of Abaya in Indian market.

“ I couldn’t find appealing pieces in India. During one of my visits to Dubai, I was fascinated at the options available there. I soon made up my mind to bring that variety of Abayas to India,” she says.

Asked about her designs, Murcyleen says her first collection is inspired by fairy-tale.

“I have also used coloured stones in some, giving the Abayas a royal, princess-like feel,” she says.

The USP of Murcyleen’s pieces is the colours she creates them in. She even plans to launch new abayas every six months so people have something to look forward to.

“I want to create an option for Muslim girls with a sense of style and elegance,” she says.

 Her collection is based in Dubai and Mumbai, and can also be shopped online on www.murcyleenpeerzada.com.

 

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