Samar’s Ribbons

In a society where self-expression and power are usuallyreserved for men, it’s hard, if not impossible for a woman to run a businessand run her own affairs. But Samar Shawal, 25, is trying to change this bycreating the space for the women in the field of business.

“Since my childhood I was interested in setting up my ownventure because being an independent working woman gives me joy that I alwayscherish. Secondly, I choose to study commerce from my 11th standard, because, Iwas well aware about the road ahead,” says Samar.

   

Samar an MBA graduate from Islamic University of Science andTechnology is running a gift hamper service outlet on the name of Ribbons whereshe wraps the gifts items according to the desires of clients and delivers themat their homes.

“Initially there were lot of ideas coming in my mind, but Iwas unable to implement them because of the lack of initiative, then after alot of market research and discussion with my family and friends, I finally inApril 28, during my third semester of MBA decided to setup gift hamperingoutlet on the name of Ribbons. Where we pack gifts on the will of customers anddeliver them on their given address,” says Samar.

Initially Samar was a bit worried because this was almost anew concept in Kashmir but with every passing day the response was overwhelmingand presently Samar is earning good.

“I will be lying, if I say, I was not worried because a girlgoing to shop fronts dealing with customers at such a young age, but with eachpassing day, I got an overwhelming response in large number of customers andappreciation from large number of people that gave me the lot of confidence andI felt more enthusiastic about it. Ribbons were started from Instagram andFacebook page on the name of Ribbons by Samar Shawl. On social media, I havehuge number of followers and people also place orders. Since my childhood Iused to beautify things as it gives me much more confidence when passionbecomes your profession,” said Samar.

Ribbons is the gift hamper service which deals in basic giftwrap, premium gift wrap, elite gift wrap and more recently Samar has startedtrousseau packing, stage decoration and premium dates packaging for NikkahMajlis, which she calls khazir waan.

“We are getting orders from all districts of Kashmir and wewrap gifts according to the needs of customers as we know there are people fromdifferent backgrounds. We keep always this thing in mind because satisfying andproviding quality to customers is the success mantra of any kind of business atthe end of day customer satisfaction matters. Delivering orders is an issue.Now I have tied-up with some e-commerce out-lets who have boys at theirdisposal. I pay them but they are not available every time. In future, I amplanning to open a store somewhere in the heart of city,” says Samar, who hasturned into well-oriented businesswomen in a short span of time.

Samar believes that women in Kashmir should know theircapabilities and should make fullest use of it by every means. Although attimes people will try to demotivate but one has to remain focused towards hergoal with great deal of dedication and determination, she says.

“Once they follow this mantra, I believe nobody can stopthem from pursuing their dreams. I am not saying leave their homes. A woman candeal with her family and can also pursue her dreams. There are ampleopportunities available to them through which they can change the world and canset a example for the generation to come,” says Samar.

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