Coca-Cola and Chinese dairy firm Mengniu have signed a deal to become joint sponsors of the Olympic Games from 2021 to 2032, IOC chief Thomas Bach announced Monday.
Neither the International Olympic Committee nor the twocompanies involved disclosed the size of the deal but the agreement is thefirst ever joint partnership under the Olympic TOP programme, the highest levelof Olympic sponsorship, Bach added.
“Having our longest-standing partner, Coca-Cola, an iconicAmerican brand, together with a young Chinese company, Mengniu, joining handsunder the roof of our Worldwide TOP Programme is a great example of theunifying power of the Olympic spirit,” said Bach.
“This partnership will give another dimension to thepromotion of the Olympic values around the world.”The agreement was unveiled in Lausanne ahead ofthe opening of the IOC session later Monday in which the IOC will choose thehost city for the 2026 Winter Olympics, with two candidates in the running,Milan/Cortina of Italy and Sweden’s Stockholm/Are.