Describing J&K as an ideal golf destination which is taken a notch higher by its serene weather, Advisor to the Governor, Khurshid Ahmed Ganai, Sunday advised the Tourism Department to make golf resorts revenue generating assets in the State.
He also advised J&K Golf Development & ManagementAuthority (JKGDMA) to organize national-level tournaments at Royal Springs GolfCourse, Pahalgam and Sidhra in Jammu to showcase world-class golfing facilitiesavailable in the State.
Ganai, who is Advisor in-charge Tourism Department, saidthis in a statement on the eve of Lidder Valley Golf tournament being organizedat Pahalgam.
Around 100 prominent golfers including some top golfers fromoutside the State are participating in the one-day tourney jointly organized byJKGDMA, Directorate of Tourism, Kashmir and the J&K Golf Association.
Describing the cool weather conditions as an ideal foil fortee offs, the Advisor laid emphasis on proper maintenance, operations andmarketing of golf courses in the State to make them self-sustained assets.”Where else but in J&K will you get such fantastic weather in the countryduring peak summer months,” he said while highlighting the importance of havingclubs and villas adjunct to golf courses for attracting golfers onplay-and-stay basis.
The State has excellent golfing facilities at RSGC at Srinagar,Pahalgam and Jammu. The world famous resort of Gulmarg also hosts one of theoldest golf courses in the State.
The Advisor has recently issued directions for aggressivelymarketing the golf potential of the State. He also laid stress on keeping golfcourses in good playing condition by proper maintenance of greens, fairways andpathways.