TVS Motor Company, a two-wheeler and three-wheeler manufacturer, has announced a global event for performance motorcycle enthusiasts — MotoSoul. Held in association with TVS Racing, the factory racing team of TVS Motor Company, MotoSoul is scheduled between October 18 and 19 in Vagator, Goa.
The event aims at establishing a strong connect with Apache Owners Group as well as performance motorcycle enthusiasts across the world to celebrate their love for motorcycles. MotoSoul will be an annual event with MotoSoul 2019 being the first edition.
Commenting on the new initiative Meghashyam Dighole, Head – (Marketing) Premium Motorcycles, TVS Motor Company, said: “MotoSoul is our flagship initiative to create a differentiated platform for our global brand – TVS Apache. The brand has built a strong community of over 3.5 million customers across the globe with our differentiated customer experience initiatives such as Apache Owners Group, Apache Racing Experience & Apache Pro Performance.”
“MotoSoul is a culmination of the Apache Owners experience as well as an opportunity for global performance motorcycle enthusiasts to experience our products, interact with our racers, experts, and be united by their passion for motorcycling,” he added. MotoSoul will host an array of racing and adventurous activities, interactive sessions with national, international racing champions and TVS R&D. The event will also witness a host of fun activities including gala nights on both the days. MotoSoul will see exclusive showcasing of exciting products from the stables of TVS Motor Company.