The two-day Gurez Festival organised by the Tourism Department and district administration Bandipora saw an overwhelming response from the locals and the tourists.
According to an official spokesperson, the festival, which concluded on Wednesday, marked the display of rich art, craft, culture, heritage and sports activities enthralling the gathering.
Earlier on Tuesday Principal Secretary Animal and Sheep Husbandry Department, Asgar Hassan Samoon inaugurated the festival.
The inaugural day of the festival attracted a large number of people from Gurez villages who converged at Dawar to celebrate the carnival. Men, women, senior citizens and children wearing colourful clothes participated in the festival.
24 departments including the Department of Handicrafts, Handloom, NRLM, Fisheries, Forests, Agriculture, Horticulture, Indian System of Medicines and Tourism had installed several stalls to showcase local products. The stalls attracted a large number of people who not only purchased several products but were also informed about the rich heritage and culture of the Gurez valley.
Speaking on the occasion, Director Tourism Kashmir Nisar Ahmad Wani said Gurez is a virgin beauty, which attracts travellers from within and outside the country.
He said the department has been making every effort to promote this beautiful valley at Travel Trade Fairs, Roadshows and has published extensive publicity material to showcase its culture, heritage, art and craft in addition to its scintillating beauty.