Red Tape, the popular international footwear brand, under its recently launched concept of Online-Offline Stores has opened a store in Srinagar city.
“Red Tape has been aggressively expanding its presence tomeet the preferences of consumers varied geographically and demographically.Discerning the contrast in the consumer habits, and to align with moderntechnology, Red Tape has introduced a novel concept of Online-Offline Storeswith a tagline ‘See it, Feel it, Try it and then Buy it’,” a spokesperson ofthe Red Tape said.
The brand aims to merge online and offline shoppingexperience. The stores are comparatively bigger in size, the range ofmerchandise is extensive and the best part is, the prices are as low as one mayfind on any major online platforms, he claimed.
“These Concept Red Tape Stores are already opened in variouscities. Seeing the same, a similar store has been opened in Srinagar as well,to add to the consumer’s content and the Brand expects an exuberant responsefrom here, as well,” the spokesperson said.