PThe BJP has topped the chart of political advertisers on Google with an advertisement spent share of around 32 per cent, while its rival Congress is ranked sixth with a meagre 0.14 per cent share.
Political parties and their affiliates have spent Rs 3.76crore on advertisements since February 19, 2019, according to the internetgiant’s Indian Transparency Report released Thursday.
The Bharatiya Janata Party (BJP) emerged as the topadvertiser with a total advertisement expense of Rs 1.21 crore, accounting foraround 32 per cent of the total advertisement expenses on Google, it said.
The Congress was ranked sixth with a total expenditure onadvertisement of Rs 54,100 on Google.
BJP was followed by Andhra Pradesh’s Jagan Reddy-led YSRCongress Party, which spent a total of 1.04 crore on advertisements, accordingto the report.
Pammi Sai Charan Reddy, another advertiser, spent Rs 26,400to promote YSR Congress Party candidates.
Pramanya Strategy Consulting Private Limited, which waspromoting the Telugu Desham Party (TDP) and its chief Chandra Babu Naidu, wasranked third with an advertisement expenditure of Rs 85.25 lakh, the reportsaid.
Digital Consulting Pvt Ltd, another entity that alsopromoted Naidu and his party, was ranked fourth with a total spending of Rs63.43 lakh.
Google blocked advertisement of four of 11 politicaladvertiser due to violation of its ad policy, it said.