A local advertising company, CP Advertisers, today launched the customized merchandise for the upcoming 13th Tour de Kashmir cycling expedition.
The merchandise was introduced on the occasion of the logo unveiling ceremony of the event by Chief Minister Mufti Muhammad Sayeed, recently, in presence Secretary Tourism Farooq Ahmad Shah. For the Tour de Kashmir event, the printing house has come up with customized mugs, key chains, pen drives, T-shirts, pens and other related cycling things.
"Each year new things are getting associated with the sports of the State. That is way forward and we hope that these kinds of things will help us to develop sports and motivate youngsters," said Farooq Ahmad Shah. "We have customized printed mugs, pen drives, t-shirts, badges and other stuff specifically designed for the Tour de Kashmir," said Director CP adaverisers, Mushtaq Bashir.
"We have been associated with sports through various events over the years. For this kind of stuff we have brought in new machine which is first of its kind machine in North India. We are happy to be contributing in the sports field and we will try to better ourselves in future," he added.