ICC launches T20 World Cup anthem

ICC launches T20 World Cup anthem
Representation ImageFile/ GK

Dubai: The ICC on Thursday launched the official anthem of the upcoming T20 World Cup along with a campaign film featuring ‘avatars’ of Indian batting maestro Virat Kohli and West Indies skipper Kieron Pollard.

The tournament will begin on October 17 in Oman and UAE, with the final to be played in Dubai on November 14.

Composed by Bollywood music director Amit Trivedi, an animated film features young fans from all over the world engaged in T20I cricket and includes some of the sport’s biggest superstars.

India captain Kohli leads the group of players brought to life as ‘avatars’ in the animation, who interact with each other throughout.

Kohli is joined by fellow captain Pollard of the reigning champions, West Indies as well as Australian all-rounder Glenn Maxwell and Rashid Khan of Afghanistan. Launched in collaboration with ICC’s global broadcast partner Star Sports, the film premiers worldwide on Thursday across ICC, BCCI, and Star Sports’ social media handles.

The animation features a brand-new broadcast technology that blends both 3D and 2D effects to create the film.

A production team of over 40 people, including designers, modellers, matte painters, animators, lighters, and compositors, worked round-the-clock to produce the final version.

A total of 16 countries, featuring the sport’s biggest names and best teams, will compete in the sport’s biggest event since the COVID-19 pandemic.

“There is something magical and special about putting on the West Indies jersey and stepping onto the field,” said Pollard.

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