With an aim to enhance electoral prospects for Bharatiya Janat Party in the state, national general secretary and the saffron party's point-man on Jammu and Kashmir Ram Madhav held a meeting with the party state unit leaders here.
"We held a meeting with Madhav ji on Wednesday evening and discussed party matters," senior BJP leader and former deputy chief minister, Kavinder Gupta told Greater Kashmir.
"He went to Tangdhar in Kupwara also."
During his stay in Srinagar, Mdhav also met with Sajad Lone, party sources said.
Gupta said the situation in the state following the imposition of the Governor's rule was discussed in the meeting held at the Church Lane residence of. The meeting was attended by most of the senior BJP leaders including Bali Bhgat, Sat Sharma, Sunil Sharma and Rajiv Jasrotia.
A senior BJP leader who participated in meeting said Madhav urged the party to make BJP strong in Kashmir.
"He (Madhav) told us to start mass contact programme to strengthen the party in Kashmir," he said.
"He urged us to work hard in the rural areas of Kashmir to make the party strong."
The saffron party's state general secretary (Organizations), Ashok Koul said the meeting was very cordial.
"He took feedback and discussed party matters," Koul said.
"BJP wants to expand foot prints in Kashmir and we discussed that, nothing else."
Koul said leaders of the party's state unit assured Madhav that they were working hard for 2019 parliamentary elections.
In the last assembly and parliamentary elections, notwithstanding a remarkable performance of BJP in Jammu region, the saffron party was not able to make any inroads to Kashmir and also failed to open an account in the Ladakh region.
That was despite high voltage campaigning by top brass of the BJP including Prime Minister Narendra Modi himself. The saffron party was banking on migrant Pandit votes to win five seats in Kashmir and three in Ladakh region.
The BJP's 'Mission 44-plus' failed to cut much ice in the valley despite Modi's rally in Kashmir, where 33 out of 34 candidates of the Hindu nationalist party lost their deposit.
Jammu and Kashmir Assembly has 87 members, the People's Democratic Party being the single largest with 28 MLAs, followed by the BJP with 25, JKNC with 15 and the Congress has 12 MLAs.