WORLD TELEVISION DAY | IUST’s Journalism Deptt organises online interactive session

WORLD TELEVISION DAY | IUST’s Journalism Deptt organises online interactive session
According to a press note, it was attended by scores of participants including academicians, media professionals, scholars and students from across the country. [Image for representational purpose only]loc.getarchive [Creative Commons]

Awantipora: On the occasion of the World Television Day, the Department of Journalism and Mass Communication (DJMC), Islamic University of Science and Technology (IUST) organised an online interactive session on Sunday.

According to a press note, it was attended by scores of participants including academicians, media professionals, scholars and students from across the country.

Speaking on the occasion, the expert speaker, Prof Arbind Sinha, an expert of Development communication expressed his views about the importance and relevance of television as a dominant mode of mass media. While tracing the introduction and growth of broadcast television in India, Prof Sinha stated, “The beginning of television in India came as a vibrant technical impetus to the development communication and the rapid spread of broadcasting to the remotest parts of the country had a robust impact on the inclusive socio-economic development.”

Associate Dean, School of Humanities and Social Sciences, Dr. Munejah Khan, while speaking on the occasion invoked the phrase coined by the Canadian communication theorist Marshall McLuhan “medium is the message” and stressed on the need to educate students about the nature and source of content while engaging with abundance of news content on mushrooming news channels.

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