'Noon chai and endless talks': Chai Jaai celebrates Kashmir culture

Inspired by the tea rooms in picturesque Cotswolds, England, Chai Jaai, located on the banks of river Jhelum, brings Kashmiri sensibilities to a British concept. “You see the tag line for Chai Jaai is ‘Kashmiri to the Core,’ so we are expressing our being Kashmiri in whichever way. So, it’s a celebration of being Kashmiri, we are happy to be Kashmiri and that is what you see in Chai jaai,” says Roohi Nazki, owner of Chai Jaai.