Secretary Tourism Rigzin Sampheal Friday convened a meeting with the representatives of travel and hospitality sector here to chalk out the strategy for the successful conduct of the three-day Kashmir Autumn Festival being held from October 25 to 27.
According to an official spokesperson, the meeting decided that the inaugural day function and other events would be held in Srinagar followed by events at Pahalgam and Gulmarg on the next two days.
Secretary Tourism said the aim of the festival is to offset negative perception which travellers have about Kashmir and also showcase autumn season of the state.
He said the conduct of the festival would create a necessary buzz about Kashmir tourism and send a positive message across the globe that Kashmir is a tourist-friendly and safe destination.
He said the department would make the festival an annual affair and keep its dates fixed in its calendar of activities so that the traveller can sync their tour itineraries with the dates of the festival in advance.
While stating that state is bestowed with natural beauty, landscape, and diverse culture, Sampheal said the festival would provide a firsthand experience of all the tourism products of the state to the guests.
During the meeting, it was decided that country’s leading travel agents and tour operators, heads of various national travel and hotel associations, MICE operators, golf promoters, celebrities from film industry especially those who have shot regularly in Kashmir, bloggers, print and electronic media both National and leading regional media houses from different states will be invited to witness diverse tourism products here.
On the occasion, Director Tourism Kashmir Tasaduq Jeelani called upon the local tour operators, hoteliers and houseboat owners to avail the opportunity of the presence of best tours operators of the country by networking with them for business opportunities.
Earlier, the Secretary Tourism expressed grief over the demise of veteran tourism player Mohammad Azim Tuman and conveyed his sympathies with the bereaved family.