Kashmir attracts cinema, television industry again

Kashmir’s enchanting landscape is again enticing cinema and television industry with shooting permissions sought from Jammu and Kashmir government witnessing a steady increase.

Permissions granted by the state’s tourism department for shooting films and TV productions in Kashmir during the last three years went up from 29 in 2016 to 75 in 2018. In 2017, 50 shooting filming permissions were approved.

This year so far, the department has granted 19 permissions to various production houses.

Kashmir’s beauty has mesmerised big production houses of Bollywood including Kabir Khan Films Mumbai that shot scenes for the film “83” here. Scenes of movies ‘Race 3’ featuring Bollywood superstar Salman Khan were also filmed in Kashmir.

The other Bollywood movies partly shot in Kashmir include Manmarziyan, Sargoshiyan, Notebook, Romeo Akbar Walter, Myakut, Shikara-Love Letter by Vinod Chopra Films and LialaMajnu by Balaji Films.

Some productions houses have also chosen to film advertisements in Kashmir. Some of them are Wills Life Style by IKP Production Mumbai; Ad Film of Nestle Munch by Jump Films; Ad  of Bajaj Dominar by MY Productions and Imran Khatri productions; Ad of Mahindra TUV Car by Method Films production Mumbai; Ad Bajaj Avenger by Crazy Few; Ad film Maruti super carry; Raymond’s Ad by IKP productions Mumbai.

Television shows like Tourist art and Culture of Kashmir and Ladakh—show of star plus and Life OK, ‘Naam Karan’ Star Plus, SadabaharNagmeRizwankeSaath Zee Salaam, Arial India and Savdhan India TV serial by Tariq Khan Films.

Among the other television shows shot in Kashmir are YehMera India by Salt Media Mumbai, a show by Cantilo pictures, The Family Man Amazon series by D2R films and The calling by Medium Rare Productions Mumbai.

Publishing house Outlook also chose Kashmir for shooting a travel film. Thai TV serial Himalayan Embrace and album song ‘Heeriye’ and Traveller show by Wion has also been shot in Kashmir, besides a web series on Bollywood connection with Kashmir.

Besides Bollywood, regional production houses also travelled to Kashmir for filming enchanting scenes here.

Kannad movies ‘ElliddheilliThanaka’ and ‘Gara’, ‘Hyper’, Tamil film ‘SarvamThallaMayam’, Telugu movie ‘SrirasthuSubhamasthu’, Oriyo romance ‘Diwanahele To Pain’ and Bhojpuri cinemamovie and ‘Raja Hindustani’ have scenes filmed in Kashmir.

Some short films have also been shot in Kashmir which include Nargis, Khel, Ghalib, PremaBiksha, Jalebi Circle of Love, I am not a Terrorist, Hamid, Heaven, Noor, Battle of Sarahgarhi, ‘I’, Aspire to Inspire, Sun Burn AmmaThappaExcept One girl, White Paradise and EkChoti se Pyaar.